Brand Valuation
Due Diligence

It is used for concepts involving the investigation of a company or person prior to the signing of a contract with a certain amount of due diligence.

It is generally carried out prior to a purchase process where the potential buyer evaluates a target company or its assets with a view to an acquisition.

This is an audit of the Intellectual Property portfolio.

A report is prepared in order to analyse, interpret and diagnose, through a research procedure, the legal situation of a company in terms of IP, according to established purposes.

Through “due diligence”, the “.“buyer”(assignee, licensee, bank, investor) will be able to manage risk (“know what you are buying”) and have price negotiation arguments.

In the case of the “seller”(transferor, licensor, licensee) will use due diligence to maximise the price and probability of sale.