The trade dress is formed by the set of distinctive signs that integrate a store and characterized it. For example, decoration or commercial image, forms of the buildings and even the uniforms used.
The trademark is the sign that identify your products or services and distinguishes them from the competition. The trade dress or commercial image, as all trademarks, should consist in a sign with a distinctive capacity, i.e. that it can differentiate our product from another, or our services from others and it is so important to register it as the trademark registration is.
In this way, there can be registers of the designs of commercial stores, the outside or inside disposal of the stores; the advertising material; the combination of colors; the containers of the products and some forms of products.