Intellectual property is an intangible asset, which sometimes can be the most valuable thing you have, even above the rest of the goods that are part of the inventory of the company. Just think of large virtual enterprises such as search engines and servers where its greatest capital is in its trademarks and patents.
Perform a periodic audit within a company is very useful to detect underutilized elements, and to be able to detect all assets that need to be registered for comprehensive protection. You must also check that all the registratios are valid and that they cover the adecuate products or services. The expiration dates are also controlled and studied the possibilities of the possible renovations.
All this work provides vital and necessary information to design strategies that will improve the market position and allow to organize the operation of the company.
We also look over international protections, watching that in all countries where the trademarks are being commercialized are adequately protected. This work protects them from possible copies or have conflicts of interest with other holders of trademarks. It is also a prerequisite for licensing the trademark to representatives and distributors.
It is the time of the audit when it can also be detected that a registered trademark no longer in use and does not generate any utility. This is an ideal case to try to license or sell this mark and generate incomes.